Health and fitness is definitely one of the largest growing niches within the world of photography, mainly because of the power of the internet. People can easily access all the information they need when it comes to becoming fit and having a healthy lifestyle, whether that’s in the form of YouTube videos or blog posts. Instagram these days is awash with fitness models and even personal trainers with super large followings, showing off their toned bodies and giving tips on how others can follow suit.
Capture the Essence
Just like with other forms of photography, a lot of thought needs to go into it before the actual shoot. Fitness is all-encompassing, and can range from bodybuilding all the way to gymnastics, so it’s very important to understand how to capture a defining moment for the respective discipline. This means that the person in front of the camera needs to be in their full element, expressing themselves how they would usually when they’re training or working out. The essence of fitness photography is not only being able to capture the motion of the activity, but it’s also to celebrate the capabilities of the human physique.
Before each shoot, it’s important to have a pre-consultation to understand what the goals are in terms of conceptualisation. Depending on the niche, props can be used to increase the sense of authority and realism behind the shot. Fitness photography generally works better indoors, although this can vary on the type of activity it is.
In the Best Light
Lighting is also crucial when it comes to fitness photography, and can accentuate certain features of the subject. For bodybuilders and personal trainers, lighting can really make the difference when bringing out toned abs and muscle definition. Perfect lighting and expertly taken shots are a surefire way to create an impressive portfolio, that can be used to grow Instagram accounts and attract business from clients who want to achieve the same look.
If you have transformed your physique into something worth showing to the world, then you should definitely consider a fitness photoshoot. More and more people are drastically improving their health and fitness, and the best way to showcase these improvements is to document them with professional images. If you were physically unfit in the past, then you can use your new photos to compare with your previous images when you weren’t in the finest condition, and they can be a source of motivation to thousands of people.